The Willamette Valley Visitors Association
is a private, non-profit organization that supports travel and tourism
in Oregon’s Willamette Valley. Comprised of six visitors associations,
the Willamette Valley Visitors Association works to maintain the
Willamette Valley as Oregon’s premier wine destination, while highlighting
the culture and natural resources of the region.
Situated only a few miles from the hustle and bustle
of Portland, the Willamette Valley seems like a world away – back
roads beckon visitors to explore the lush rolling hills, historic
communities and farmer’s markets that showcase the region’s local
produce. With a temperate climate and rich soils, the Willamette
Valley is the perfect growing environment for Pinot noir, Pinot gris
and Chardonnay grapes. More than 13,000 acres of grapes call this
region home. Utilizing the valley’s rich natural resources,
the Willamette Valley is host to internationally acclaimed wineries
where vintners take time to welcome guests while still producing
In the heart of Oregon Wine Country, the Willamette Valley
is rich in tradition and appreciation for great wine. A majority
of Oregon wineries continue to remain family-owned and eager to welcome
visitors year-round. Memorial Day and Thanksgiving weekends
are especially popular, because most wineries that are typically
closed to the public open their doors for wine tasting and an exclusive
look at their facilities.
When you’re not partaking in the region’s trademark varietals,
enjoy the Willamette Valley’s plethora of activities
and attractions. From
art gallery hopping and antique shop browsing to unforgettable
outdoor adventures and scenic covered bridges, you’re sure to find
it in the Willamette Valley.
Members of the Willamette Valley Visitors
Register to receive a printed travel
guide featuring great Willamette Valley places to stay,
go, taste and eat.
To find out what activities are taking place when you’re
planning a visit, sign
up to receive our
quarterly e-newsletter featuring information on special
events and festivals in the Willamette Valley.
For more information about visiting the Willamette
Valley, please contact: